Romain Cadario

SHORT BIO

I hold a Ph.D. in Management Sciences from Paris-Dauphine University. Before joining IESEG, I visited Smeal College of Business at Penn State, and was post-doctoral fellow at ESSEC Business School. My research in behavioral sciences has been featured in International Journal of Research in Marketing, Social Science & Medicine and Marketing Letters. I particularly enjoy teaching doctoral seminars on moderation and mediation analyses.

RESEARCH

My research in behavioral sciences focuses on innovative interventions to improve personal as well as collective health and well-being (e.g. nudge, calorie labeling, nutrition claims, green advertising). I am using various methods such as experimental designs, meta-analysis and econometrics.

WORKING PAPERS

Cadario, Romain & Pierre Chandon (2018). Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments, INSEAD Working Paper (Link).

PUBLICATIONS

Cadario, Romain (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants, Social Science & Medicine, 149, 130-134 (Link).

Cadario, Romain, Béatrice Parguel & Florence Benoit-Moreau (2016). Is bigger always better? The unit effect in carbon emissions information, International Journal of Research in Marketing, 33(1), 204-207 (Link).

Cadario, Romain (2015). The impact of online word-of-mouth on television show viewership : An inverted U-shaped temporal dynamic, Marketing Letters, 26(4), 411-422 (Link).

Cadario, Romain & Béatrice Parguel (2014). Reconsidérer la discrétisation des variables quantitatives : vers une nouvelle analyse de modération dans la recherche expérimentale, Recherche et Applications en Marketing, 29(4), 120-140 (Link, Supplementary materials).

TEACHING

I teach a variety of classes in marketing, behavioral economics and applied statistics, at both undergraduate and graduate level. I conducted doctoral workshops on moderation & mediation analysis at various institutions such as Paris-Dauphine University, UCL Mons, Paris-Est University and FNEGE.

MANUALS & CASE STUDIES

Book cover
Résumé

Cet ouvrage propose un guide pratique de la méthode expérimentale en sciences humaines et sociales, au sein de disciplines variées telles que la psychologie, le marketing, le management, la santé publique, l’économie ou encore la sociologie. Il rappelle les grands principes de la méthode expérimentale et offre un soutien à chacune des étapes de sa mise en oeuvre : (1) phase de conception de l’expérimentation en amont, (2) analyses statistiques et interprétation des effets principaux, modérateurs et médiateurs avec le logiciel SPSS®, (3) rédaction et représentation graphique des résultats de l’analyse.

Liens

Fichiers d’accompagnements
Acheter sur le site de DeBoeck
Acheter sur Amazon

NEWS

You will find below a selection of various media exposure, blog posts, news and other information.

LINKS

A Behavioral Scientist’s Tips For Not Gaining Weight (Interview 2018)
An interview about my meta-analysis of healthy eating nudges in field experiments, from Michelle Zong and Rachel Kahn – Center for Advanced Hindsight, Duke University.

Méthode experimentale et SPSS (Editor Webpage 2017)
Guide pratique pour concevoir, analyser, interpréter et représenter les effets modérateurs et médiateurs dans une expérimentation en sciences sociales avec le logiciel SPSS.

Food deprivation increases the health halo effect (Interview 2017)
Based on an interview with Romain Cadario on his paper “The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants” (Social Science and Medicine 2016).

Is bigger always better? (LinkedIn post 2016)
Check out our research about the unit effect in CO2 emissions information, published as a replication paper in International Journal of Research in Marketing.