Romain Cadario


I am currently Senior Academic Researcher at Boston University, Questrom School of Business. My research in behavioral change has been featured in Marketing Science, International Journal of Research in Marketing, Journal of Business Ethics, Social Science & Medicine and Marketing Letters. I particularly enjoy teaching courses in marketing and analytics.


My research develops and evaluates marketing actions and behavioral interventions designed to improve consumer health and wellbeing. My research incorporates mixed methods from laboratory, online experiments to analyses of secondary data with econometric and meta-analytical techniques.


Cadario, Romain & Pierre Chandon (2019). Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments, Marketing Science, forthcoming, (Link).

An abtract of this article presented at the BFDG Conference 2018 was published in Appetite, 130(1), 300.

Cadario, Romain & Pierre Chandon (2019). Viewpoint: Effectiveness or Consumer Acceptance? Tradeoffs in Selecting Healthy Eating Nudges, Food Policy, 85, 1-6 (Link).

Rousselet, Evelyne, Bérangère Brial, Romain Cadario & Amina Béji-Bécheur (2018). Moral intensity, issue characteristics and ethical issue recognition in sales situations, Journal of Business Ethics, forthcoming, (Link).

Cadario, Romain, Béatrice Parguel & Florence Benoit-Moreau (2016). Is bigger always better? The unit effect in carbon emissions information, International Journal of Research in Marketing, 33(1), 204-207 (Link).

Cadario, Romain (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants, Social Science & Medicine, 149, 130-134 (Link).

Cadario, Romain (2015). The impact of online word-of-mouth on television show viewership : An inverted U-shaped temporal dynamic, Marketing Letters, 26(4), 411-422 (Link).


I am passionate about teaching and I have acquired a rich experience by teaching a variety of classes from undergraduate to doctoral level, such as: marketing principles, marketing research, digital marketing analytics, marketing engineering, behavioral change, and statistics. I conducted doctoral workshops on moderation & mediation analyses based on my textbook (in French).


Book cover

Cet ouvrage propose un guide pratique de la méthode expérimentale en sciences humaines et sociales, au sein de disciplines variées telles que la psychologie, le marketing, le management, la santé publique, l’économie ou encore la sociologie. Il rappelle les grands principes de la méthode expérimentale et offre un soutien à chacune des étapes de sa mise en oeuvre : (1) phase de conception de l’expérimentation en amont, (2) analyses statistiques et interprétation des effets principaux, modérateurs et médiateurs avec le logiciel SPSS®, (3) rédaction et représentation graphique des résultats de l’analyse.


Fichiers d’accompagnements
Acheter sur le site de DeBoeck
Acheter sur Amazon


You will find below a selection of various media exposure, blog posts, news and other information.


A Behavioral Scientist’s Tips For Not Gaining Weight (Interview 2018)
An interview about my meta-analysis of healthy eating nudges in field experiments, from Michelle Zong and Rachel Kahn – Center for Advanced Hindsight, Duke University.

Méthode experimentale et SPSS (Editor Webpage 2017)
Guide pratique pour concevoir, analyser, interpréter et représenter les effets modérateurs et médiateurs dans une expérimentation en sciences sociales avec le logiciel SPSS.

Food deprivation increases the health halo effect (Interview 2017)
Based on an interview with Romain Cadario on his paper “The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants” (Social Science and Medicine 2016).

Is bigger always better? (LinkedIn post 2016)
Check out our research about the unit effect in CO2 emissions information, published as a replication paper in International Journal of Research in Marketing.